Looking to start an online business? Choosing the right products is key to success. Below are 20 trending products sold by Shopify merchants in 2025, based on consumer demand and emerging trends.
Top 20 Trending Products
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Shirts – T-shirts remain the top-selling category, with white and black shirts being the most searched. Camouflage hoodies and graphic tees influenced by cultural events, like the 2024 election, are also in demand.
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Skin Care – With the self-care boom, moisturizers, serums, and cleansers are thriving. Tallow-based skin care is gaining traction, with Google searches for "beef tallow for skin" increasing 2,600% since 2023.
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Makeup – Eye makeup leads in sales, especially mascara and eyelash accessories. Lip stains remain popular, and magnetic eyelashes continue to disrupt the beauty industry.
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Vitamins & Supplements – From herbal remedies to CBD gummies, this market remains strong. Pet supplements saw an 89% increase in sales, and holistic wellness products continue to grow in popularity.
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Pants – Jeans are a staple, with sweatpants sales doubling. Barrel-fit jeans are the latest fashion trend, with a 500% rise in searches.
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Dresses – Dance dresses and costumes have seen a 46% rise in sales, reflecting increased interest in dance activities fueled by social media trends.
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Motor Vehicle Parts – Essential and upgrade parts are in high demand. Dashboard accessories saw a 140% annual sales increase, with dash cams and car diffusers trending.
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Activewear – Leggings and shorts drive sales. Styles like foldover, flare, and butt-lifting leggings are gaining popularity. Fitness influencers help brands like Gymshark maintain viral momentum.
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Coats & Jackets – Overshirts have seen a 166% sales increase, replacing puffers in trend charts. Dropshipping and outdoor brands benefit from seasonal sales.
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Sneakers & Boots – Sales of boots and toddler sneakers surged by 64%. Sneakers remain a staple, and affiliate marketing offers opportunities for sellers.
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Arts & Crafting Materials – Coloring books are trending again, with sales reaching levels last seen during the COVID-19 pandemic.
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Shampoo & Soap – Shopify merchants sold over 23 million soap bars and 18 million shampoo bottles. Pet shampoo sales grew 37%, and home spa products remain popular.
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Underwear – Shapewear is booming, with over 26 million bodysuits sold. Brands like SKIMS drive demand through influencer marketing.
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Bedding – Linen and flannel sheets trend seasonally, and cross-selling pillows and sleepwear helps boost revenue.
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Cycling – Searches for ebikes and mountain bikes hit five-year highs in 2024, with projections of 49 million ebikes sold worldwide by 2029.
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Hats & Accessories – Cowboy hats surged 49% in sales, hitting a 20-year search high. Accessories like necklaces and handbags are also on the rise.
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Alcoholic Beverages – Organic and natural wines, along with alcohol-free alternatives, remain strong markets. Wine rack sales grew 104% year-over-year.
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Kitchen Appliances – Outdoor grills trend every summer, while innovative cookware brands use crowdfunding to validate new products before launch.
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Meat – Grass-fed beef sales rose by 40%, driven by consumers seeking high-quality, sustainable food options.
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Perfume & Cologne – Custom, gender-neutral, and natural fragrances are disrupting the industry. SEO and influencer marketing play key roles in perfume sales.
Spotting New Trends
To find the next big thing, use these strategies:
- Google Trends – Monitor search volume spikes for emerging interests.
- Social Media – Track TikTok and Instagram trends for viral product ideas.
- Industry Reports – Stay updated with retail reports and consumer insights.
Start Selling with Shopify
If you’re ready to jump into ecommerce, Shopify makes it easy to set up your online store, source trending products, and start selling to a global audience.